Sarmad is an analyst with a background in Computer Science from the Lahore University of Management Sciences, with experience in stakeholder management and digital transformations. He is deeply passionate about public service and driving impact through the work we do. He focuses on applying his logic-driven view to solving holistic problems across projects, joined with his keen interest in macroeconomics, management, and policy. He is particularly interested in the intersection of public policy and technology, specifically how AI-integrated solutions can modernize state workflows.

Saniya is a LUMS graduate with a background in Economics, Mathematics, and Finance. She is curious about how data, strategy, and human behavior come together to solve real-world challenges, and enjoys turning research into practical, meaningful solutions. Before joining Impetus, she worked in consulting, venture capital, and the development sector, contributing to projects in healthcare, education, and investment strategy. Outside of work, Saniya enjoys trekking, dancing, and painting.

A graduate in Accounting and Finance from IBA Karachi, Umer has built practical experience across multiple MNCs and diverse business functions while balancing his academics. He has worked in workforce consulting at PwC A.F. Ferguson, marketing at National Foods, Sales Operations at British American Tobacco (BAT), and human resources at Reckitt. Collaborative and tech-savvy, Umer enjoys bringing innovative, creative thinking to complex business challenges, turning them into simple, scalable solutions that drive efficiency.

Shayan is an IBA graduate with a double major in Accounting and Finance. Before joining Impetus, he built a strong foundation in strategy and corporate finance through roles at Lipton, L’Oréal, and Jazz during his academic journey. A natural collaborator who thrives on team energy, Shayan excels at turning complex problems into clear, structured solutions. He is passionate about bringing this analytical drive and people-first approach to the public sector, helping design governance and strategies that deliver real impact.

Maheen Malik is an Electrical Engineering graduate from GIKI with experience across consulting, automation, manufacturing, and supply chain. She has worked on market entry strategy, telecom and blockchain opportunity assessments, SCADA/PLC systems, instrumentation and controls, and demand forecasting initiatives. Her experience includes roles with Intellia Advisors, Schneider Electric, Engro Fertilizers, and P&G, where she developed a strong foundation in problem-solving, operational thinking, and data-driven decision-making. Maheen enjoys tackling complex problems and finding practical, implementable solutions. Outside of work, she enjoys reading books and going for walks.

Areebah Javed graduated in 2025 with a degree in Accounting and Finance from FAST Islamabad. From creating financial models in university courses to building actual calculators for a US-based AI startup, she operates at the heart of numbers, financial analysis, and financial strategy. Her work focuses on ensuring every decision and every strategy is backed by data. At Impetus, she looks forward to putting this data-driven approach to work where it matters most.

Zahra Kazi is a dynamic communications and brand strategist who knows how to turn powerful ideas into real-world visibility. With experience leading high-impact campaigns, she brings the kind of storytelling, partnership-building, and execution that drives meaningful influence. A former Op-Ed Editor at The Nation, Zahra combines sharp thinking with bold creativity — helping organizations shape narratives, strengthen reputation, and spark conversations that matter

Ibtehaj U Deen is a driven and impact-focused finance professional who thrives at the intersection of numbers and strategy. Whether improving margins at Unilever, building smarter planning models for UNHCR, or uncovering savings across global currency exposure at ASM International, he consistently delivers results that move the needle. Ibtehaj brings sharp thinking, entrepreneurial energy, and a hands-on mindset - helping in making smarter decisions and unlock sustainable growth.

Zahra Hussain is an energetic and driven professional with experience across Pakistan and Canada, helping organizations turn ideas into action. From leading business development and winning new partnerships to supporting leadership programs and research initiatives, she brings clarity, momentum, and strong relationship-building skills to every project. Zahra combines sharp thinking with a hands-on approach, thriving in fast-paced environments and working confidently with diverse teams to deliver meaningful results.

A results-driven Administration and Procurement professional with extensive experience in corporate administration, procurement, and operational management. With expertise in stakeholder & vendor relations, contract negotiation, project management, team leadership, and productivity enhancement, and ensures seamless support to the organisation. Fosters a culture of continuous improvement and enhances overall effectiveness, driven by a commitment to excellence.”

Muhammad Mohsin Ayub is an MBA and a mechanical engineer with experience at Unilever Pakistan and Global Marketing Services. Passionate about strategy and problem-solving, he enjoys exploring history, politics, and cricket in his free time.

Sameer Raj is a purpose-driven analyst with a focus on scalable impact. He brings experience delivering community-facing interventions and synthesizing on-ground insights into actionable, data-driven recommendations. With experience in stakeholder engagement, quantitative analysis, and impact assessment, Sameer supports initiatives that drive measurable outcomes and enable sustainable solutions to uplift communities.

Syed Qasim has a strong foundation in client-focused problem solving, dedicated to driving impactful outcomes across complex projects. With a keen ability to translate sophisticated data insights into actionable recommendations, Qasim helps clients navigate challenges and unlock growth opportunities. At Impetus, Qasim contributes to evidence-based decision-making and supports cross-functional initiatives, blending analytical rigor with strategic creativity. Prior to joining the firm, Qasim led outreach and retention efforts with global clients, where he strengthened operational performance and deepened client relationships. He brings a blend of precision, curiosity, and a forward-looking mindset to every engagement.

Sarah Chandna is a culture and people experience professional with a strong focus on employer branding, employee engagement, and organizational culture. With experience across executive search and human resources in regional and global organizations, she brings a thoughtful, people-centric approach and a growth mindset to building inclusive, high-impact workplaces.

Zoha Mirza holds a degree in Economics and Political Science from LUMS and a Master's in political economy from NYU. She is passionate about using data and statistical analysis to understand development gaps and support targeted, practical interventions. Her experience includes work at the United Nations on digital payment systems across North and West Africa, as well as research on inequality, external debt, and women’s economic autonomy. Zoha is particularly interested in how evidence can inform better policy and more effective development work. Outside of work, she enjoys reading, hosting friends, and staying active through regular weight training and movement.

Umaimah Sajid is a graduate from Lahore University of Management Sciences (LUMS) with a major in Law. During her time at LUMS, she developed a strong interest in public speaking, policy-oriented research, and public sector reform, actively engaging with ideas at the intersection of law, governance, and social impact. Umaimah began her journey at Impetus as an intern, where she quickly developed a deep appreciation for the firm’s culture of intellectual curiosity and commitment to public service. Since then, she has contributed to projects across Khyber Pakhtunkhwa and Qatar, focusing on governance and public health initiatives. Her work has involved stakeholder engagement, policy analysis, and the use of data-driven insights to support evidence-based decision-making.

Soban is a management consultant with experience delivering on ground results across multiple districts and solving complex problems within the central team. Known for stepping in during high pressure situations, he has strong expertise in building logical frameworks and Excel based models. A versatile professional with wide ranging interests, a tech enthusiast and an artist who enjoys creative pursuits beyond work"

Farzooq Habib is an engineer with expertise in energy markets and data systems. Having worked with the corporate sector and the public sector across multiple verticals such as power generation, AI, climate change and finance, he brings a unique perspective to the table to chalk out sustainable solutions. His strong analytical approach drives performance and identifies opportunity to create impact for millions!

Hassan Adnan is a Computer Science major with a minor in Economics from LUMS, with interests spanning venture capital, startups, and economic analysis. He focuses on using technology and data to improve operations and inform decision making. Known for strong stakeholder management and team building, Hassan connects strategy with on ground implementation, working closely with partners to translate ideas into practical, scalable outcomes.

Zeneb is a passionate development practitioner (and learner!) who enjoys working at the intersection of economic, social, and holistic development - especially for women and girls. With an academic background in development studies and applied economic development, Zeneb also has experience operating as technical assistance and implementation support in KP's governance systems, particularly for the now-Merged Districts. Professionally, Zeneb enjoys learning of new approaches to public sector optimisations and applying them to ever-evolving challenges in the developing world.

Taimur Adil is a Partner at Impetus and a leader in Project Management, Learning Systems and Value for Money (VfM) Frameworks. He has been instrumental in advising on strategic initiatives across various sectors including education, public policy, and development. In his current role, Taimur is responsible for overseeing client outcomes and managing firm operations, collaborating closely with international partners to enhance Impetus’s global footprint. Taimur brings with him a wealth of experience from his previous positions, including senior roles at Adam Smith International, UNIDO, Engro Pakistan and Zong. He holds an MSc in Economics from the University of Illinois at Urbana Champaign and a BSc (Honors) from the Lahore University of Management Sciences (LUMS).Taimur resides in Islamabad with his wife and three children. He is an avid dog lover and enjoys spending time with his family and pets.

Muhammad Akbar Ali Malik is a leading figure in large-scale systems transformation, currently heading the firm's Human Resources function. His focus lies in steering organizational change and driving impactful strategies across various sectors. He is known for his ability to seamlessly blend multidisciplinary research with practical implementation, making significant contributions in high-level government engagements. Previously, Akbar has worked for the federal government of Pakistan, several provincial governments and multilaterals operating in the country. He has also worked in the U.S. with public and private sector universities on various research grants. Akbar holds a Master of Public Administration from Cornell University, with a concentration in Government Politics and Public Policy, and a Bachelor of Science from Lahore University of Management Sciences (LUMS).

Awais Iqbal Qureshi is a Partner at Impetus and has extensive experience in designing, delivering, and evaluating reform programs across Khyber Pakhtunkhwa (KP) and Punjab with a focus on transforming institutions. Specializing in health, education, and public financial management, he has collaborated with multiple bilateral and multilateral donors. Currently Awais leads projects focusing on healthcare system transformation and public financial management in KP and Punjab. Notably, he implemented an electronic medical record system across 200+ care facilities during the COVID-19. Awais has also worked with McKinsey & Company, leading data analytics for enrolling 600,000+ students in primary schools and managing Monitoring & Evaluation for an education system with more than 10 million enrolled students. Awais holds a B.Sc. Honours in Accounting and Finance from LUMS, with technical skills in project management, data visualization, and impact evaluation.

Shahneela is a Certified Accounting and Finance professional with expertise in financial reporting, budgeting, and compliance. Known for consistently delivering results in dynamic environments, she combines strong organizational skills and leadership with a solution-oriented approach. Beyond her professional achievements, Shahneela is dedicated to making a positive impact through her volunteer work with youth programs and community development initiatives.

With over a decade of experience in corporate leadership and nonprofit initiatives, Rabia Asif specializes in building strong organizational systems and nurturing high-performing, collaborative teams. Driven by a passion for creating impactful workplaces, her love for exploration and continuous learning strengthens her resilience, empathy, and strategic insight, making her a catalyst for meaningful change in every endeavor.

Mahrukh Taimur brings 12 years of HR experience, specializing in balancing careers and people. Her professional journey is driven by a passion for cultivating thriving workplaces, while her personal life is enriched by raising three energetic boys. As a working mother, Mahrukh embodies resilience, empathy, and humor in all her endeavors, whether addressing workplace challenges or managing the hustle of soccer practice.

Zohaib Shahzad is a financial strategist with expertise in financial modeling, market analysis, and business strategy. He specializes in identifying emerging investment sectors, conducting competitor analysis, and optimizing strategic plans. With a strong background in data analysis, Zohaib delivers actionable insights to drive business growth.

Zehra is deeply passionate about continuous learning and harnessing knowledge to create impactful change. With diverse experience across multiple sectors, she specializes in public systems, with a focus on governance, digital innovations, and gender-inclusive policies. Driven by the opportunity to collaborate with like-minded, motivated individuals, Zehra is dedicated to working towards systemic change that empowers and strengthens communities.

Sumayah Noor is a results-driven LUMS graduate with expertise in sociology, anthropology, and education. She has led growth and community development initiatives at Markaz Technologies and founded Areyzu, a successful e-commerce clothing line. Committed to social impact, she has co-founded a shelter home for orphaned children and spearheaded fundraising efforts for flood victims.

Meet Muhammad Arsalan Anjum – a talented professional with a solid background in Materials Engineering from GIKI. After transitioning from a contractual role to an Associate, Arsalan has made a mark in policy implementation, budget management, and sector reforms with The World Bank and the Government of Khyber Pakhtunkhwa. Known for his leadership and ability to manage teams, he’s all about driving impactful reforms and influencing key decisions to make a real difference!

From crunching numbers to crafting policies, Meerub Amir blends analytical rigor with strategic insight. With a sharp eye for data and a passion for impactful research, she's navigated the worlds of top-tier consulting and policy analysis; turning complex problems into actionable solutions. Whether it's transforming insights into impactful strategies or leading dynamic teams, she thrives on making a real difference!

Mamoon Ur Rehman is a Fulbright Scholar and graduate of Columbia University with a master's in education policy. He has spent several years in the education development sector, focusing on policy analysis, program implementation, and research. Mamoon's work aims to drive meaningful change in communities, leveraging data-driven insights to improve education systems and enhance development outcomes.

Ilyas Daya is a management consultant with a passion for collaborating with teams to solve complex problems. His experience working with stakeholders across diverse sectors and regions in Pakistan has allowed him to build strong connections with incredible people and deliver meaningful solutions. Ilyas thrives on challenges, constantly seeking opportunities to make a lasting impact through strategic insights and practical solutions.

Hania Qavi is passionate about understanding how human behaviors and decisions shape systems, organizations, and markets. She enjoys exploring the "why" behind actions and uses evidence to optimize processes, boost efficiency, and unlock growth while fostering strong relationships. Hania is drawn to the unexplored, with a focus on social indicators and growth-oriented strategies that drive meaningful impact and change.

Ahmed Shaheer Rathore is a dynamic problem solver with a strong foundation in analytics, strategy, and stakeholder management. With experience in financial modeling, tax procedures, and brand growth, he seamlessly navigates high-stakes environments. Whether optimizing processes, managing key relationships, or leading teams, both professionally and in the boxing ring, Ahmed brings precision, creativity, and leadership to every challenge.

Farwa Pirbhoy is a results-driven marketing associate with expertise in digital marketing, research, and customer service. She has led initiatives at Creative Chaos to boost engagement, redesigned strategies at AimFit to increase conversion, and generated significant revenue at Bazzle. Farwa has also contributed to research on social causes and is skilled in MS Excel and SPSS, with a strong academic and leadership background.

Aryanne Zaman, a graduate of NUST in Chemical Engineering and holder of a Micromasters in Data, Economics, and Development Policy from MITx, combines technical expertise with a strong passion forsocial impact. She has contributed to various educational and climate action initiatives, showcasing her skills in program coordination, data analysis, and project management. With a commitment toaddressing global challenges, Aryanne applies her knowledge to create meaningful, data-driven solutions for sustainable development and social change.‍

Ariana Hassan Kamal is a versatile professional with expertise in HR analytics, business operations, and event management. Known for optimizing global data systems, spearheading multi-million rupee initiatives, and securing impactful partnerships, she combines strategic insight with exceptional leadership. Ariana's passion for innovation and creativity has driven successful projects in corporate, entrepreneurial, and cultural spheres.

Aliza Sultan is a dynamic professional with a flair for data-driven insights and strategic thinking, honed through diverse roles in consultancy, financial analysis, and leadership. With a proven record of delivering impactful projects and a passion for solving complex challenges, she is ready to take on any opportunity with a growth mindset!

Anam Saeed is a seasoned public policy consultant with over a decade of experience driving transformative reforms in governance, revenue mobilization, and healthcare systems. Her impactful leadership has led to significant achievements and her expertise in strategic planning, stakeholder engagement, and data-driven solutions has influenced policy decisions benefiting millions, reflecting her unwavering commitment to sustainable development and innovation.

A strategic thinker with a passion for driving impactful change, Ahmed excels at designing and managing large-scale projects, improving systems, and collaborating with diverse stakeholders. With a background in M&E, development policy, and education reform, Ahmed transforms challenges into opportunities for sustainable progress!‍